Black-owned Business Holiday Shopping Guide

The WhereU app's "Black-owned Business Holiday Shopping and Gift Guide" will help you find deals from African American businesses to support this holiday season. Keep checking back, we will continue adding businesses to this list.  Wanna be included?  Click here. 

For Her

  • Bead Inspired Jewelry, Atlanta: Bead Inspired is located in Atlanta, but they ship worldwide. They make handcrafted jewelry for men, women, and children that include, necklaces, earrings, and bracelets from an array of gemstones, precious stones, and metals. Website:
  • Tracey Reese is a staple in the fashion world. Your style-obsessed family member will love a timeless piece from her line. clothing
  • Fabulina Designs: In 2008, Charline Shelby finally heeded the urges of friends and family to shift from jewelry hobbyist to entrepreneur and created Fabulina Designs. Since its inception, Fabulina Designs has been carried in more than 100 boutiques in four countries and has been featured in numerous publications.
  • Alex Elle's Balm & Co came to life in 2014. Their skin products are created naturally and in small batches with the intention of bringing holistic, planet + people friendly skincare to those near and far.
  • The Lip Bar: Created by Melissa Butler, the Lip Bar's mission is to challenge the current standard of beauty by creating a lipstick experience that is unsurpassed in craftsmanship, quality and color.
  • Nubian Skin is a nude bra and skin tone hosiery and lingerie line for women of color based in the United Kingdom.
  • SilkWire Jewelry, JewelryArt 4 Your WellBeing Unique, BOLD handmade gemstone jewelry creations for your body & SOUL. Made with Love and Intention.
  • Bella Elizabeth Hair: Shop "Bella Elizabeth" for the best deals on 100% Virgin Hair. Founded by TUSKEGEE UNIVERSITY, Marketing and Supply Chain student, Ashanti Eliza, the brand specializes in quality hair extensions. Retail and wholesale customers know and appreciate the unmatched style and quality "B.E." bring to crafting human hair extensions (from Afro-curly to Wavy to Straight).  Use this 20% off coupon code: LB2648B  -  
  • VIP Extension Bar has the top rated 6A (VIP Line) and 9A (Platinum Line) grade 100% virgin human hair on the market. All of our hair are of Remy quality, which means that all cuticles are intact and facing the same direction from root to tip. This quality of hair is more manageable, free of tangle and blends well with your natural hair for seamless styling. FREE Holiday Shipping.
  • Liquid Courage Cosmetics sells the best in cosmetics and lifestyle apparel.  $15 off total order of $75 or more. Enter "courageholiday" at checkout. Lip Pack: matte lipstick, liquid lipstick, lip primer, and pencil for $49.99
  • Zandra - Natural Skin Care sells Balms, Lotion, Artisan Soap , Scrubs, Body.Hair Butters, Natural Deodarant and Gifts that Inspire! Free Shipping on orders over $100/ $5 shipping over $50 / Various Holiday Bundles and Gifts Sets.
  • Inspired Naturals - sells All Natural Chemical Free Body Products such as organic whipped shea butter and cocoa butter, body oils, etc.  All ingredients used to craft our products are Pure, Natural, Vegan, Kosher or Organic.  We may also have soy candles, lucky bamboo and other Great Finds from time to time !

For Him

  • Bevel:  Wow your man with a Bevel shaving kit with a brass, single-blade razor, hydrating shave cream, oil and balm.
  • AmBiTiON watches were created with the dapper chick and immaculate gentleman in mind.  Their foundational tenets and our designs are based on a strong connection to our African culture; as well as the founders' love of science and chemistry. The logo encompasses the Ghanaian symbol - Gye Nyame, symbolizing the supremacy of God. The names of the watch collection include chemical elements from the periodic chart. This has allowed them to perfectly combine pieces of historical journey and their infinite future into each design. The strength and malleability of wood make it ideal for the creation of our symbolic timepieces. Ambition Collections strives to provide customers with a timeless, exceptionally refined, authentic wooden watch. These aren't just watches, it's are an experience.
  • is an online mall with many great gifts for men.  By searching and shopping on, we can begin to bring billions back, from the trillion dollars we spend every year, outside our community.
  • Michael Grey Footwear is a fashion footwear brand specializing in innovative high quality fashionable shoes for men and women. Sales will help fund the "KFS" program to teach kids around the world to make sustainable footwear.
  • SPGBK Watches creates affordable and high quality watches for men and women. Designed in North Carolina and owned by NC AT&T grads/members of Omega Psi Phi Kwame Molden + Maurice Davis.
  • It's Da Balm: All-natural handmade grooming products designed to achieve a "soft and manly" beard.
  • TonyWuu Collection provides a variety of handmade accessories from ties and lapel pins to bracelets in traditional and African inspired designs.
  • Bohten Eyewear: Designer eyewear handmade from reclaimed material, sourced from Africa and produced in North America.
  • Enobois by Maxim provides high quality hand crafted natural wooden jewelry. A portion of each sale is donated to the Haitian Resource Development Foundation which aims to improve educational resources for children in Haiti -
  • Leisure Life NYC: For the dapper gentleman with a taste for unique style, Leisure Life NYC will most likely supply what’s needed. The choices of vintage shirts, jackets, hats, jewelry and home accessories ensure a well put together outfit and living space.!shop-main/cb6h 
  • Talley & Twine: Created with a man of style in mind, Talley & Twine satisfies a need in the marketplace for quality, aesthetically-pleasing watches that resist the status quo.
  • Negash: Inspired by Detroit, the arts, and life of Egyptian culture, and the ancient ancestral royal blood that still runs through our veins, the brand takes heavy influence from Egyptian symbols, Pharaohs, Gods, and Goddesses. They offer sneakers and boots for men.

  • The Fun Weird Science Kit offers 5 engaging experiments aligned to Next Generation Science Standards that provide hours of excitement, engagement, and discovery. This kit provides parents an awesome opportunity to engage with their kids and support their scholar’s mastery of STEM skills. Get ready to explore chemistry, aerospace, engineering and sound! 2 Bonus experiments for a limited time only…total experiments!
  • Nana’s Bearz are the perfect gift for the little one in your life. One of a kind, unique teddy bears.
  • Bino and Fino African Cartoon DVD: The creator of the show, Adamu Waziri, realised that there was a massive lack of true African made children's educational cartoon shows. In Nigeria at the time there were no indigenous cartoon shows that showed children a reflection of themselves. All the cartoon shows were imported and had no link to Africa in anyway.
  • Gifts & Mo is your one stop shop for all of your gifting needs. No two creations are the same which makes your gift all the more special.  All items are etched or painted by hand and available for customization. If you don't see anything that catches your interest, send me a message and we'll figure out exactly what you're looking for.
For the Home

  • Needle + Thraed:  Celia Smith created lifestlye brand needle + thræd to affect change through fashion. Her ultra stylish home accessories are the perfect gift for the chic girl in your life.
  • Bole Road: Hana Getachew, founder of Bole Road, meshes a chic aesthetic with a home-based philosophy. Brooklyn designed and handmade in Ethiopia, this home line exudes cool.
  • Ayana Mack Design: Our holiday gift set includes a framed 11x17 print, hand painted cup and free head wrap candle! Also our women's and men's t-shirts are on sale!
  • KLT Art by Kendro is a small art business based in Chicago that creates and sells art and jewelry nationally and internationally. Customers can purchase one of a kind drawings, paintings, earrings, stationery, and even get their shoes and clothing customized. Chicago area customers can book KLT Art to instruct art parties where they can choose to paint on canvas, wine glasses, clothing, shoes, or even create jewelry! 
  • Anitavee's Home Decor: African inspired drapery, shower curtain, bath mats, pillows, table lines, and fabric by the yard in our original textile designs as well as items created using authentic mudcloth, Kuba cloth, and other African textiles.
  • 3 Piece Urban Artisan, based in Atlanta was created to only give good and beauty to the world.  This started with Incidentals Candles in 2004 and now encompasses Incidentals Candles, Argent De Lait Textiles and Mi Sala Furnishings - 30% Off when you spend over $50 with code "BlackFriday2016"

Food and Beverage

  • Tonya’s Cookies: About Us: Give your loved ones something sweet this holiday season with a batch of Tonya’s delicious, gluten-free cookies.
  • Project Pop:  Project Pop's organic popcorn is popped by hand in organic extra virgin coconut oil. Inside each bag is Kettle Popcorn that is made in Central Florida in small batches. We keep it real with simple, vegan ingredients – no preservatives here. We use the perfect amount of organic cane sugar and Himalayan pink salt, for a light and balanced flavor.
  • just add honey tea company - Created in 2006, just add honey tea company offers thoughtfully blended teas, gifts and accessories for any tea lover in your life (including yourself)! We use local and/or organic ingredients, whenever possible, and blend our teas in small batches to insure the perfect cup every time!

  • Jacquie Bird Dance: I am a Master Teacher/Choreographer who specializes in private lessons, workshops, master classes,& wedding dance/first dance choreography -in Jersey City, New Jersey.
Novelty Gifts

  • Made In Tee: In 2014, Nadia Shash went on a journey to create products such as t-shirts and umbrellas that ultimately improve the quality of life for orphaned and poverty stricken children.
  • Cards for All People: About Us: Bring fun and laughter to your family’s home and start a new tradition with Black Card Revoked by Cards for all People.
  • GLOSSRAGS' 'And Counting' collection is the answer to the brutality Black men and women have faced recently and historically. Created by Randi Gloss, the line will help your loved ones make a statement this season.
  • Tabeel Aromatherapy Gifts and Salon: Located in trendy Park Slope, Brooklyn, Tabeel Aromatherapy merges nature and convenience, offering apparel, aromatherapy, candles, decor and more!

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20 Nov 2016

By Dr. Dionne Mahaffey
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